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Promotional ideas and technique. Always radio, always positive.

All Recent Articles

Earshot podcast: Konsky, Tarrant & Lisle

David Konsky, Ron Tarrant and Victor Lisle join Steve Martin at Reelmix in Miami.

Heart shows only radio is part of the family

Heart and Pandora demonstrate a key difference between streaming services and radio in their latest ads.

The renewal of Magic

The venerable Magic moves a touch younger and more uplifting. Its Content Director Tony Moorey explains how and why.

Kyle & Jackie O’s ‘You get a car’

Every caller to the Kyle & Jackie O show wins a Hyundai car on 19 May.

The duck with the bucks

A simple mechanic means everyone can play this fun sponsored game from Clyde 1 in Glasgow.

Fun new ways to use radio

With a station just for builders and one that’s more DIY, getting on air has never been easier.

Earshot podcast: Chris Ward of Bauer Media UK

Chris Ward of Bauer Media in the UK plays his team’s best imaging and promotional audio in this edition of the Earshot podcast.

Robert Peston & Andrew Marr style it out on social

The UK’s two main TV politics shows carefully manage their image. It reminds us to control house style on social media as we do on air.

Earshot podcast: John Vorhaus and Dr Becky Spelman

Psychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it.

Quick tip: A/B comparison

The hidden shortcut within ProTools that lets you switch between solo’d tracks in an instant for an immediate comparison.