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Promotional ideas and technique. Always radio, always positive.

All Recent Articles

Fourteen times radio stations have made a beer

People like radio and people like beer. Many like both, so it’s no wonder some radio stations have made beers. Here are some examples.

The worst morning show ever

One radio station in Edmonton is lowering expectations ahead of a new morning show. Hear the audio.

Coming next, the past with Radio 1 Vintage

Our job is to love the new, the next and the coming soon. So how does Radio 1 reverse our promotional instincts to look back?

Earshot podcast: Konsky, Tarrant & Lisle

David Konsky, Ron Tarrant and Victor Lisle join Steve Martin at Reelmix in Miami.

Heart shows only radio is part of the family

Heart and Pandora demonstrate a key difference between streaming services and radio in their latest ads.

The renewal of Magic

The venerable Magic moves a touch younger and more uplifting. Its Content Director Tony Moorey explains how and why.

Kyle & Jackie O’s ‘You get a car’

Every caller to the Kyle & Jackie O show wins a Hyundai car on 19 May.

The duck with the bucks

A simple mechanic means everyone can play this fun sponsored game from Clyde 1 in Glasgow.

Fun new ways to use radio

With a station just for builders and one that’s more DIY, getting on air has never been easier.

Earshot podcast: Chris Ward of Bauer Media UK

Chris Ward of Bauer Media in the UK plays his team’s best imaging and promotional audio in this edition of the Earshot podcast.