Most Recent Articles

Tease me, tease me

Heart in the UK is teasing its fans. So how do you run a great tease campaign?

Radio’s million pound giveaways

Four commercial radio practitioners share their perspectives on cash prize promotions in markets big and small.

6 Music pioneers dynamic personalised trails

EXCLUSIVE: 6 Music runs personalised promotional trails dynamically within its streamed output.

Capital Breakfast sounds tasty

A new ad from Capital to support the launch of its new national breakfast show with Roman Kemp, Vick Hope and Sonny Jay.

Inside BBC Creative

Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC’s in-house creative agency approaches radio.

Getting to a bigger brand

UK radio’s consolidation means responsibility and opportunity for station sound producers and imagers.

The Imaging Days: what to expect

The Imaging Days return in Autumn 2019 with an eye-catching appearance from Broadway Bill Lee.

Presenting global brands locally

In a connected world how can you tell which Virgin is which?

Producer’s check-up

A checklist to help you stop and think about the way you work and how it could be better.

Fairness in competitions

This Ofcom investigation can help you make your next text-and-win competition both fair and exciting.

The delicate mechanics of charity advertising

Charity advertising involves many ethical and social judgements. Here’s one campaign that hopes to get it right.

BBC Radio 1 with Ben Stones and Liam Hadley

Station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1’s imaging. Plus Greg James and ReelWorld music director Erik Huber.

A radio jingle survives an organ transplant

Enjoy a familiar radio jingle arranged for fairground organ in Cornwall.

Free creative brief templates

Start your next project right with one of our free creative brief templates. Two versions to suit your working style. Did we mention they’re free?

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