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Promotional ideas and technique. Always radio, always positive.

Creative Review for January

Steve Martin, James Stodd and Dan Snaith

Steve Martin, James Stodd and Dan Snaith

The Earshot Creative Review is a new feature in which some of radio’s finest production and imaging producers play their latest work and talk about it.

In this edition, James Stodd of PureTonic Media reveals how he promoted BBC Radio 3 with some office noises, Dan Snaith shows how he use focus groups to generate material for a BBC News campaign that aired on Radio 1 and we only just manage to resist singing along to a groovy fish and chip shop ad from Dorset’s Wessex FM.

There’s also a chance for you to choose the strapline for the Earshot Creative Review.

Play the audio here: Duration 26’04”.

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Download the mp3 (around 24M).

Subscribe to the Earshot Creative Review as a podcast via iTunes.

Download a transcript of this programme (.rtf file)

This is all very new to all of us, so your comments, criticisms and tips and suggestions of content and guests for future editions would be very welcome.

Recorded in the Langham Hotel, London. Imaging kindly produced by Dan Snaith. Thanks to the nice lady who took the photograph and then charged us a King’s ransom for our drinks. Transcription by Good to Go transcription of Richmond. Any views expressed in this feature are solely those of the contributors and not those of the BBC. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purpose of review.