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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Radio sells the internet

Orange ad - radio a reason to go online

Some organisations are just brilliant at controlling their brand identity worldwide. Orange is one of them, so you’ll recognise instantly this ad for Orange mobile internet which I spotted last week between Kampala and Jinja in Uganda.

But mobile internet? Why on earth would you want that then?

Well, slap bang in the middle of the features and benefits cloud in big bold type is… radio.

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