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Promotional ideas and technique. Always radio, always positive.

Pirate radio in London

I’m indebted to Andy Buckingham for highlighting this video. It is striking in two ways:

Whatever you think about pirate radio in London, you’ve probably not seen a better shortform documentary on the subject than this.

And secondly, who made the film? Not a broadcaster but a footwear manufacturer, Palladium.

Broadcasters, licensed or otherwise, no longer have a monopoly on the best content.