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Promotional ideas and technique. Always radio, always positive.

Adobe Audition meets Mac

What’s your favourite audio editing software? I remember a big Sadie v ProTools debate in the BBC many years back when somebody came up with the idea of getting the whole organisation to settle on one system. The object, I think, was to save support costs, get more purchasing power and enable people to work across different areas without retraining.

Well, guess what… both systems were so well supported by their respective userbases that the project team couldn’t reach a consensus and we all stuck with what we knew.

Today the debate in radio production circles is more likely to be ProTools v Audition. ProTools users have long had the choice of PC or Mac while Audition has remained firmly rooted in the world of Windows.

Well, soon fans of Adobe Audition can have their favourite editor on a Mac. It’s something that Adobe’s product evangelist Jason Levine is very excited about as you will see in this video. Look carefully and you’ll see that 15″ in he actually wets himself a little bit.

Thanks to Ian Deeley of BBC Radio 1Xtra for bringing this to my attention (the software, not the wee.)

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