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Promotional ideas and technique. Always radio, always positive.

Creative Review for October

Paul Hilton and Ben Motley

BBC London’s Paul Hilton with Ben Motley of BBC Global News at the piano.

This month, the sound of London. Paul Hilton runs production at BBC London 94.9 while BBC Radio 7’s Ben Motley has spent the last year at BBC Global News where he produces promotional campaigns heard on the English language channels of the BBC World Service. If you’re confused, I’ll draw you a diagram.

You’ll hear a huge range of production designed to appeal to both local and global audiences of speech radio. Discover how BBC London tries to position itself apart from LBC, how to connect with listeners overseas who speak English as a second language and why comedy and Christmas means pulling out the creative stops at BBC Radio 7.

There’s also music from Coldcut, brand imaging heard on speech radio podcasts and we endure a tortuous play on words which helps you remember a text number.

Play the audio here: Duration 39’06”

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Download the mp3 (36.8M).

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Credits

Imaging by Chris Nicol at WizzFX using the voice of Elly Fairman. Thanks to radiobeds.co.uk for the music beds and to the Waldorf Hilton for use of a table and 3 chairs.

The Earshot Creative Review is sponsored by Hobsons. Find out more on their Hello Hobsons blog.

Next Month

Chris Stevens of GMG on the new national Smooth Radio and Bauer’s Steve Taylor explores the latest innovations in S&P.

Any views expressed are those of the contributors and not of the BBC. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.