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Promotional ideas and technique. Always radio, always positive.

Creative Review for November

Chris Stevens, Steve Martin and Steve Taylor

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey.
November’s review is here with Chris Stevens, GMG’s Group Production Director and Steve Taylor, Commercial Creative Director from Bauer.

We play promos, jingles and S&P audio this month, and we consider how branded content might sound should Ofcom relax the restrictions that govern that kind of programming. There’s also an unhealthy preoccupation with biscuits.

Play the audio here: Duration 46’22”

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Download the mp3 (160kbps, 54.5M).

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You’ll also hear the creators of award-winning promotional work from BBC Local Radio and Sri Lanka’s Shree FM, and there’s classic archive audio from a famous US CHR war plus news of a new online sung jingles service…

Session Singer Online

This service takes any music backing track to which you have rights and then scores and sings your lyrics to it. They have singers in the UK and US and, as you’ll hear in the podcast, we put them to the test.

Session Singer Online

Credits

Imaging by Chris Nicol at WizzFX using the voices of Elly Fairman and Andrew Burt. Thanks to radiobeds.co.uk for the music beds and to Bauer for use of meeting room 3.

The Earshot Creative Review is sponsored by Hobsons. Find out more on their Hello Hobsons blog.

Next Month

There’s a festive feel to the podcast as we invite back some of our favourite guests from 2010 to play their favourite audio of the year and share a glass of wine. Hang on. As it’s Christmas, let’s give them one each.

Views expressed are those of the contributors and not of Bauer, GMG or the BBC. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.