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Promotional ideas and technique. Always radio, always positive.

105.4 Magic TV Commercial

Bauer Media’s Magic 105.4 has started the new year with a bang – with their new TV campaign which started this week.

Click to play the advert

The ad features a variety of panoramic views of London, which is creatively tied together by highlighting song lyrics from two Magic key anthemic tracks, “Love Train” by The O’Jays  and “Hollywood” by Michael Bublé.

The 30″ commercial is currently being broadcasted on both terrestrial and satellite platforms over the next four-weeks period across the South East. Magic 105.4 currently has 20% share of the London market with a 2.15 million weekly reach. The TV commercial was created by St Luke’s – who have been Magic’s creative agency for the past four years. Media planning and buying is by Starcom.

The creative has been recieving some positive feedback from Magic listeners on via their Facebook page:

The campaign also coincides with the stations January Jetaway promotion which encompasses flights and holidays to a number of popular family destinations with Monarch.co.uk – with a weekly prize given away on “Monarch Mondays”.

Disclaimer – All posts and views are my own, and are not endorsed or representative of any current or previous employer.

Images – Bauer Media/St Lukes