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Promotional ideas and technique. Always radio, always positive.

The Capital FM Flashmobs

On Monday morning – a handful of Galaxy stations across the UK joined together with a handful of ‘Hit Music’ stations to become the mighty 95 – 106 Capital FM Network. You can read about a lot of their marketing strategy here. If you lived in the areas that changed – its likely you would of seen something rather special hit the streets!

The teams at Capital decided to get out and about and really create a stir – something that would get the new station name noticed and generate talk-ability amongst friends, colleagues, family and peers! It’s a tactic that’s been commonly used by brands like T-Mobile as well as celebritites and personalities like Jamie Oliver.

A flash mob is about creating a really unusal experience in a really normal place – and shocking everyone with something great! Here’s some of the flash mobs created on the streets of the ex-Galaxy TSA’s using Hit Music playlist songs to really get people noticing …

Capital FM Birmingham (go out 1’38 in to see the Flash Mob)

Capital FM Manchester

Image Source: Global Radio

Disclaimer – All posts and views are my own, and are not endorsed or representative of any current or previous employer.

One Comment

  1. Sooooo dull, the looks of dis interest and the numbers of people wandering by are telling.
    A flash mob is meant to be spontaneous and involve masses of people, whoever commisioned this was either conned or deluded.

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