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Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review – bonus edition

Radiodays screen

Play here: duration 24’46”

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This is a 25 minute snip of conversations I shared at the Radiodays Europe conference with various creative, production and imaging people. Play it and you’ll hear:

Lee Harris, the top-of-the-hour morning news voice on New York’s all news, all the time station, 1010 WINS. Lee describes how the station carefully modernised its imaging, partly in response to insights gained from PPM audience data. Worry not – the famous teletype effect is still there. It’s the soul of the station.

Wise Buddah‘s Russ Williams and Dave Albers of TopFormat updating us on current imaging trends in Europe and the latest work they’ve been creating for their respective clients.

The guys from myradiofashion.com who were in Copenhagen with a selection of radio-themed merchanside, mostly t shirts. If you like their stuff then you can get 30% off any item before 31 March 2011. Just use the exclusive discount code “earshot30” when you order.

Belgian radio advertising writer and consultant Philip Maes who has some truck with current advertising creative but quite likes some older gems which we play.

Thanks as always to Hobsons for their sponsorship and to all those who kindly gave their time and audio to make this as interesting as it is.

Ok, it’s highly disingenuous to label this as a ‘bonus’ edition given the sorry gap since the last podcast. But you’ll understand the need to distinguish between this and the regular Earshot Creative Review which is coming soon and also made at the Radiodays Europe conference.