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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Putting listeners first

Here’s a little piece of production from BBC Radio 6 Music, played this morning.

It’s a promo, topical comedy and witty social comment in one. Perfectly on format, on brand and Jake Yapp all over. Best of all, it entertains first and seeks to promote second. Putting listeners first is a smart tactic.

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