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Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review, June 2011

Jonathan Young

This month we celebrate TalkSPORT’s remarkable achievements at the Sony Radio Academy Awards with senior writer and producer Jonathan Young.

Jonathan has been one of the leading creative forces on the station since it launched and in this month’s podcast (recorded before TalkSPORT gained further honours at the Radio Academy Production Awards) you’ll hear him play some of TalkSPORT’s brave, fun promos, describe how they make this stuff and how they get away with it.

You’ll also hear Peter Gordon of 96.4 Eagle Radio try to help us with our Hobsons Mystery Voice competition, a funny ad from Peperami and some music inspired by the London Olympics – already.

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Win a voice session with a Hobsons artist

The competition is still open with a top prize of a one-hour voice session with a Hobsons voice artist and runners-up prizes of designer T shirts from myradiofashion.com

If you haven’t entered yet, here’s the full detail.

Jonathan’s awards

Winner Sony Radio Academy Best Promotional Advertising campaign Gold Award 2011
Winner Sony Radio Academy Station Imaging Bronze Award 2011
Winner Sony Radio Academy Best Single Promo Gold Award 2010
Winner Radio Academy Best On Air Sponsorship 2009
Winner Arqiva Commercial Radio Station Sound Award 2008
Radio Academy Best On Air Imaging Promotion on UK Radio Award 2007
Sony Radio Academy Station Imaging Award Silver 2007
British Radio Awards Station Sound Producer Of The Year 2007
Radio Academy Gold Award Creative Team Of The Year 2006
Arqiva Commercial Radio Station Sound Award 2006
Sony Radio Academy Station Sound Award Bronze 2006
Sony Radio Academy Station Sound Award Silver 2005

Credits

Imaging by Chris Nichol at Wizz FX, beds by radiobeds.co.uk, sponsorship by Hobsons.

Next month

July’s show will feature the BBC’s James Stodd and Matt Lomax of Kiss, current holder of the Sony Radio Academy best imaging award.

Views expressed are personal. The participants acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.