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Promotional ideas and technique. Always radio, always positive.

When you run out of ideas…

Mucho Cash

…give away some money.

It’s done in desperate, creatively barren stations the world over, and I hate it.

Money that could be invested in an entertaining promotion or original engaging content evaporates out of the door, preceded only by more money spent on outdoor promotion for a mechanic that does absolutely nothing for the station’s brand or content positioning.

What a waste. A good idea could be far more memorable, less expensive, more on brand and more entertaining for listeners.

Mucho cash. It’s the price of creative failure.

Ad translation: “More music variety and big money. Tune in!”