Absolute Radio launches ‘On the Road’ sampling service
The commercial team at Absolute Radio has launched a brand new commercial product to help leverage the power of advertising across Absolute Radio.
For many years – local and regional radio stations have been using their street teams, ground crews, heart angles, street stars, love crew (or whatever you want to call them – you get the gist!) to not only promote the station brand but also provide a touchpoint for advertisers to leverage the power of the radio station and it’s instant warmth with the audience to help yield data capture, consumer insight and brand awareness.
Gone are the days when a radio station street team just stood there handing out pens!
Advertisers now require more. Fortunately radio stations are offering more. While this works well on a local and regional scale it hasn’t been done by a fully national radio station. (Note: I say national radio station, and not brand!). Our friends at Absolute Radio are launching a brand new sampling product to compliment their on-air and online branded content capabilities.
Absolute Radio ‘On the Road’ is a fully integrated sampling service which exploits on-air and digital messages to send a brand’s audience directly to product.
Absolute Radio will offer clients bespoke campaigns across one or many of their platforms such as Absolute Radio, Absolute Radio 80s, Absolute Radio 90s etc.
The on-air campaign delivers product marketing messages and drives listeners to the sampling events across the UK. At these points the customer will be handed some product by fully briefed and branded Absolute Radio promotional staff, with every campaign supported by a data collection service via tablet PC or iPad.
This facility will enable further interaction and accountability including prompting social networking interest in clients’ brands, driving sign-ups and competition entries.
Commenting on the launch, Absolute Radio Branded Content Director Louise Simkins said:
“Absolute Radio on the Road will offer a unique proposition to the market; a truly integrated national sampling service backed up by a national radio brand with wider touchpoints and customer interaction to allow follow up for our clients and greater accountability”.
Radio Branded Content has become more than what comes out of the speaker. Whether it’s online or off air or a mixture of it all it’s evident that radio stations now need to continue thinking outside the box. The bigger, the bolder and more creative the better.