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Promotional ideas and technique. Always radio, always positive.

Gaydar Radio’s new website, better for advertisers

GaydarRadio has given its website a slick new look in a move that will enable brands to engage with the stations desirable user demographic more effectively.

Let’s take a closer look – the new site will enable sponsor brands to pursue a number of opportunities with the site including:

• Homepage takeover
• Online support for on air activity
• VIP GaydarRadio Newsletter, including weekly deals and discounts
• Image based priority S&P inventory
• Added inventory for digital advertising

The new GaydarRadio site offers consumers a raft of new features, most notably a huge increase in video content including daily video news bulletins, celebrity interviews and studio vlogs so listeners can keep tabs on their favourite presenters. Additionally, the station continues to offer a truly interactive experience with listeners being able to communicate with the presenters, all of which present live, via the GaydarRadio chat rooms and through social media. The brand new GaydarRadio site will also share much of its exclusive online content with partner Gaydar brand sites helping to further drive traffic back to the site.

I’ve had a little look around the website -and maybe they’ve gone slightly one step too far with advertisers. Those pop up banners at the bottom of the page, do get slightly annoying after a while.

Robin Crowley, Head of GaydarRadio, comments: “Radio websites can no longer publish generic content produced by third parties as the user will go directly to the publisher to consume the content. GaydarRadio is making these exciting changes to publish unique content relevant to the user, and is expected from our brand. The new site is designed to maximise listeners’ interaction with the station, as well as the commercial partners.

“The brand new site optimises delivery of our partner brands to our audience in a way that maximises the listener and user experience. As more radio activity points to an online association, GaydarRadio’s online offering will match that of the content being produced on air. A key aim of the site is to close the loop from listeners hearing the advertisement on the radio, all the way through to engaging with the brand online.”

To check out the new look GaydarRadio website, go to: GaydarRadio.com