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Promotional ideas and technique. Always radio, always positive.

Sleeve Place

You may remember back in 2008 Smooth Radio launched their clever marketing campaign entitled Sleeveface across their six stations (back in the day!).  It became a bit of a craze with everyone re-creating the the LP over your face look.

The team at French radio station Oui Fm have just launched a new marketing campaign called Sleeve Place; seeing album sleeves in locations across France and helping to promote the fact the station now broadcasts rock music in the provinces.

Nothing brand new but still a neat way of communicating your music playlist while demonstrating your understanding of the area.

 

Source: http://www.fubiz.net/2011/09/27/oui-fm-campaign/