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Ideas and technique in radio promotion with case studies and the Earshot podcast.

The return of the Power Intro in Indonesia

Radio listeners across Asia are being introduced to Power Intros with attitude! Dual language station, Hard Rock FM which broadcasts across Jakarta, Bandung, Surabaya and Bali – a “Hit Music Lifestyle & Entertainment Station”,  is using cut through power intro production to give the station a strong ‘hit music’ style, as well as communicate their new “Music with attitude” strapline.

The station commented:  “We are very pleased and proud to be the first in Indonesia to use Power Intros. The production is excellent and really blends our station’s logo into the music. This is the one of the best alternative strategies to deliver a station’s logo to its listeners.”

Have a listen to the cuts below:

[audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259905-hard-rock-fm-hi-maroon-5-christina-aguilera-moves-like-jagger.mp3|titles=Moves Like Jagger] [audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259854-hard-rock-fm-hi-katy-perry-firework.mp3|titles=Firework] [audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259836-hard-rock-fm-hi-jay-z-alicia-keys-empire-state-of-mind.mp3|titles=Empire State of Mind] [audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259825-hard-rock-fm-hi-jason-mraz-the-remedy-i-won-t-worry.mp3|titles=Jason Mraz] [audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259882-hard-rock-fm-hi-lady-gaga-born-this-way.mp3|titles=Born This Way] [audio:http://earshotcreative.com/wp-content/uploads/2011/11/1321259949-hard-rock-fm-hi-taio-cruz-dynamite.mp3|titles=Dynamite]

The production has been created by the Belgium based company, Brandy Jingles.

Have you heard any great radio production recently – make sure you send it in to Earshot as we’d love to hear it.

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