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Promotional ideas and technique. Always radio, always positive.

Kiss launches Interactive Outdoor Ad

Kiss Breakfast launch a vibrant outdoor campaign across London with interactive QR code this week.

The creative appears across London underground stations and roadside advertising – as well as outdoor with large scale creatives outside key locations such as Westfield Stratford and White City and press executions within The Metro newspaper.

A QR code on the creative gives listeners the chance to win £100 by entering their details on a bespoke mobile site  (launched from scanning the code) after watching a short promotional video for the show.

The mobile site also gives listeners the chance to view the latest ‘Breakfast Takeaway‘ episode as well as access social media platforms and the Kiss Kube to listen to station output.

It really works! It’s a nifty interactive advertising campaign which will help to gain valuable data capture from their switched on digital native audience. It’s a strong, clean and youthful creative – with all touchpoints matching their vibrant orange colour scheme.

It’s another interactive campaign from Bauer after their 2011 Kissmas outdoor campaign as well as recent ‘bus stop trialling‘ from Bauer stablemates, Magic 105.4. Also – Absolute Radio launched a heavywight interactive outdoor marketing campaign across London recently.