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Promotional ideas and technique. Always radio, always positive.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks, “Love Train” by The O’Jays  and “Hollywood” by Michael Bublé.

Well – the start of 2012 sees another remake of the ‘mash-up’ creative amplifying Magic as a feel-good station.

Take a look at the new ad for Quarter 1 in 2012 with the sound of “I want to break free” by Queen and “Just the Way You Are” by Bruno Mars.

Click the image to watch on Vimeo

Magic 105.4 ad

Want to know how this was done? Keep your ear out for March’s edition of the Earshot Creative Review podcast as Steve will be chatting to Magic 105.4’s Matt Clark to find out more.