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Ideas and technique in radio promotion

Real Radio has a Real Rebrand

GMG have soft launched a rebrand with their portfolio of Real Radio radio stations, introducing a new logo, website creative and positioning strapline as part of a wider intrusive outdoor and digital marketing campaign across its TSAs.

The brand logo – (which amusingly some people on social media sites are saying looks like Tuc biscuits) is a slightly more streamlined design and drops the ‘musical notes’ from its creative. Additionally – the new strapline “Real good, feel good radio” puts both the brand name and the word “radio” back into the forefront of the audience versus their current strapline – “discover the real you”. 

The advertising on outdoor poster sites, bus backs and petrol head pumps to catch the commuters or people taking their children to school will start from 16th April in Yorkshire, the North East, Scotland and Wales, while the North West campaign begins on 14th May to allow a new breakfast show team to settle in first. The campaign is themed around a ‘Put a Real smile on your face’ strapline.

Digital display and video-on-demand ads will target 30-something adults and aim to encourage people to sample Real Radio by listening to the network on the online radio service, UK Radioplayer. The new websites have more advanced data collection capabilities, including integration with Facebook’s Open Graph, which will allow Real Radio to offer advertisers increased targeting of specific audience groups.

The outdoor and digital ad campaign, planned and bought by MediaCom North with creative by  Clear Marketing Communications.