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Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review, April 2012

Sony Radio Academy Awards nominees edition

Bernard Achampong of BBC Radio 1 Xtra, Neil Cowling of Fresh Air Production and Chris Howell from Eagle Radio.

This month we meet three radio producers whose recent promotional and imaging work has been recognised by this year’s Sony Radio Academy Awards judges. As our guest producers wait to discover whether their nominations will be converted into coveted awards we hear their nominated audio and the stories behind its development.

Bernard Achampong is station sound producer at BBC Radio 1 Xtra and his station is nominated in the Best Station Imaging category. Neil Cowling runs Fresh Air Production which has produced two entries for the BBC which are nominated in the Best Promotional/Advertising Campaign category. He’s up against Surrey and Hampshire’s Eagle Radio where Chris Howell has earned a nomination too.

Play the podcast to hear exerpts from the BBC Radio 1 Xtra imaging entry, Fresh Air Production’s work on the BBC Comic Relief and Wimbledon campaigns, Eagle Radio’s anti-car crime campaign for Surrey Police and a whole bunch of other audio that has inspired and excited Bernard, Chris and Neil to make great creative work for their clients, employers and listeners.

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Eagle Radio’s anti-car crime camapaign

Chris Howell explains this highly-effective campaign in the podcast. This is the video to which he refers:

The Earshot Creative Review is kindly sponsored by Hobsons. Music beds are provided by Radiobeds.com and thanks also to Session Singer Online for custom vocals. Many thanks to the BBC Academy for the use of their studio at Bush House. If you would like to suggest a subject, a guest or some great world-class audio for for a future edition of the podcast please get in touch.

Views expressed are personal and not those of the BBC, UKRD, Fresh Air Production or their clients. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

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