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Promotional ideas and technique. Always radio, always positive.

Free Radio tv creative

Earlier in the year we posted some thoughts on Orion Media’s radical brand change.

Orion chose to drop their Midlands hertiage station names in favour of a more streamlined and consolidated radio brand called Free Radio.

Orion’s streamlining is similar to that taken market leaders Global Radio and their Heart and Capital strategy which has had a positive effect supported by some heavy outdoor and TV advertising activity.

So here’s  the TV creative for Free Radio featuring a dancing hamster* which launched during this weekend’s Britain’s Got Talent on ITV Central.

*We’re reliably informed that no hamsters were harmed in the making of this advert.