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Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review, June 2012

Dan Mumford and Brian Murphy. Picture:Steve Martin

Download our June podcast to celebrate a couple of Sony Radio Academy Award winners and their winning audio.

Guests this month are Dan Mumford, Manager of Station Sound at BBC Radio 1 and BBC Radio 1 Xtra and Absolute Radio Senior Producer, Brian Murphy.

You’ll hear an “awesome foursome” promo from the winning BBC Radio 1 Xtra station sound entry and the Geoff Lloyd “complaints” promo from Absolute Radio that was awarded the top prize for Best Single Promo or Ad.

This month we also discover how Absolute Radio is promoting online listening, hear the demo of Radio 1’s new imaging from PURE Jingles and why Radio 1 went overseas for it, and Dan Mumford reveals who does Fearne Cotton’s segues. Clue: it’s not Fearne.

Our producers’ inspiration comes from Dollar Shave Club and the BBC Radiophonic Workshop and… “from the mountains to the sea”… we mark the lost art of the local radio station song.

Play here

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Download the mp3 (43’43”, 160kb/s stereo mp3, 50.1MB)

Subscribe to the Earshot Creative Review via iTunes.

Last gasp

This is also your last chance to enter the Hobsons Voicesearch 2012 competition. If you’d like the chance to start a career in voice work with a 12 month artist representation contract with Hobsons then entries close on 30 June.

Credits

Audio from the Sony Radio Academy Awards courtesy of Radio Today. Station song excerpts from BBC Radio Shropshire (TM Century), Chiltern Radio and Radio Trent (Alfasound). BBC Radio Leeds song by Jake Yapp. Earshot Creative Review imaging by Chris Nichol at Wizz FX and the sung jingle features custom vocals from Session Singer Online.

Special thanks, as always, to Hobsons for their continued sponsorship.