Pages Navigation Menu

Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review, September 2012

Clare Bowen and Lenja Papp

Clare Bowen and Lenja Papp

Radio Advertising

Some secrets of great radio advertising with Clare Bowen, head of creative development at the UK Radio Advertising Bureau and Lenja Papp, European radio writer and consultant.

Discover why Lenja wants to seduce – not shout in any language, how the comedy of Ricky Gervais, Karl Pilkinton and Stephen Merchant can address serious medical matters and how the RAB is working to improve the creative quality and effectiveness of radio advertising in Britain.

Jumoke, Mark, Sefa and ScottHobsons Voicesearch

Meet Jumoke, Sefa, Mark and Scott: the shortlisted candidates in our competition to find and reward new, unsigned UK voice talent and hear them face a real-life studio challenge at the BBC with producer James Stodd.

Play here

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the mp3 (53’09”, 160kb/s stereo mp3, 62.4MB)

Subscribe to the Earshot Creative Review via iTunes.


Clare recommends the Inspired by Audio initiative created by the RAB with D&AD. We also mentioned the Voxmas party to which Earshot Creative listeners are invited.


Earshot Creative Review imaging by Chris Nichol at Wizz FX  and the sung jingle features custom vocals from Session Singer Online. Beds by

The podcast is sponsored by Hobsons.

Hobsons Voicesearch report by Kate Cocker. Epic thanks to James Stodd.

Views expressed are personal.  The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.