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Promotional ideas and technique. Always radio, always positive.

The BBC Radio 1 breakfast promo

Just hours after Chris Moyles left the building, the Nick Grimshaw promo is out with a bunch of targeted stars and a strapline that turns the knife just a little.

The first comms job for any new breakfast show is to establish its cast of characters and therefore define a clear identity. If that’s what this spot is all about then it’s textbook stuff so far.