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Ideas and technique to help you promote and image radio

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.

The campaign which promotes the non-stop music channel launches today  (25th October) with outdoor sheets and digital mall displays across the UK.

Similar to the radio stations TV advertising – the outdoor and digital display campaign uses the stations core artists.

The creative is based around the idea of the biggest hit music stars have ‘moved in’ to your front room and are on your telly. The designs use Capital artists like The Wanted, Example and Jessie J in home-life situations to bring the message to life.

Click here to read Steve’s blog on how Heart TV and Capital TV have used their learnings in radio to bring the channels to life.

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