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Promotional ideas and technique. Always radio, always positive.

Earshot Creative Review, October 2012

Gateshead Millennium Bridge

Gateshead Millennium Bridge. Photograph by Karen Bullock

Frank Gillard Awards

Meet two of the finalists for best station promotion in this year’s BBC Local Radio awards.

Chris Wood produced an energetic and multiplatform campaign for a local music festival in Oxfordshire while Richard Latto steered a sensitive course through coverage of the Titanic’s 100th anniversary on BBC Radio Solent. Hear them describe how they approached these two large-scale local projects and the resulting creative production.

Jumoke, Mark, Sefa and ScottHobsons Voicesearch

Jumoke, Sefa, Mark and Scott continue their quest to win a year’s professional representation with Hobsons. This time they each voice an insurance ad at Global Radio, complete with caveat terms and conditions read at 900 miles an hour.

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Bonus audio

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Competition entry audio by Richard Latto.

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Competition entry audio by Chris Wood.

Links

Full details of the BBC Local Radio Frank Gillard awards, with a complete list of all winners.

If you like what you hear please vote for the Earshot Creative Review in the European Podcast Awards

Credits

Earshot Creative Review imaging by Chris Nichol at Wizz FX  with custom vocals from Session Singer Online and beds by radiobeds.com

The podcast is sponsored by Hobsons.

Hobsons Voicesearch report by Kate Cocker. Special thanks to Jo McCrostie and Dan Akers at Global Radio creative.

Views expressed are personal and not necessarily those of the BBC or Global Radio. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

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