Kiss launches app for listeners to remix Kiss tracks
Kiss has launched a new app that allows listeners to download and remix Kiss artist tracks which will lead to download chart sales.
Available for iOS and BlackBerry, the new app is designed to engage music fans while simultaneously helping the radio station to drive non traditional revenue as well as support artists, publishers labels monetise their digital tracks.
It offers a selection of tracks from Kiss’ playlist for fans to remix, including Example, Rizzle Kicks, No Doubt and Ellie Goulding. Users can play around with the different elements of a song – vocals, guitar, melody, drums and so on, while adding extra DJ effects on top of it to remix the original efforts – giving listener the chance to engage with the Kiss playlist and brand like never before!
To enable this new app, Soniqplay and Kiss generated deals with the majority of major record labels and music publishers to allow their content to be mashed up in this way.
“This is a big day for us as we roll out our first commercial launch of our new digital model,” explains Martin Macmillan, founder and CEO of Soniqplay. “We believe music fans want to be able to do more with the music they love and this experience turns the music experience from a passive to an active one.”
What does it mean for radio?
Commercial radio is looking for new ways to engage and monetize audiences. Radio still reaches 89% of the UK audience every week and has often been cited as the place that fans discover music. App developers need audiences. Radio stations have massive audiences and a willingness to try things to engage and monetize them. Working with commercial groups enables creation of a new revenue stream (participation on paid track downloads), helps monetize unsold ad inventory, creates new sponsorship and programming/editorial opportunities and also gets listeners creating and sharing around the brand.
With radio listening through mobile raising all the time – it was up 12% year on year in the last RAJAR sweep – This is a new way for fans to access the radio station brand through becoming part of content creation with their favourite artist using mobile technology while also creating a much needed revenue stream for the artist, radio station and app developer.