This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!
You’ve guessed it …
On the back of their Sony Bronze award last year – talkSPORT creative have brought to life the excitement of the seven big games this weekend in a fun, interesting and stand out way using the themes from 1960’s western film – The Magnificent Seven. Clever!
Take a listen:
So what do we learn?
1. Turn it on its head – yes, it’s about football, but a different spin in bringing it to life will bring more stand out against other trails on the station
2. Something different – the play with “seven” is usually left with the arena of Rugby making this work harder for a football based promo
3. The audience are well catered for – It’s funny, full of gaffes and relates well with talkSPORT’s male pub bantering audience
4. It does what it says on the can – tell us about the games, when they’re on and what matches we can expect