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Promotional ideas and technique. Always radio, always positive.

2013 Sony Radio Academy award winners review

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Whether you were dressed up to the nines at Grosvenor House dancing to Robbie, sitting at home or sitting in your station listening to the Radio Today webcast and following the Earshot Creative LIVE scorechart – there’s no denying the Sony Radio Academy Awards is the “oscars” of the radio events calendar.

Earshot Creative run a live score chart to accompany the fantastic Radio Today web stream to show you how the scores on the night were building, which you were checking out in your thousands. Interestingly, in terms of the producers of the Gold awards on the night – you may be interested to know that 9 were won by commercial groups, 4 by independent and 22 by the BBC.

Let’s take a look in depth into some of the Earshot Creative related categories in the Best Use of Branded Content, Best Promotional/Advertising Campaign and Best Station Imaging categories.

Best Use of Branded Content

Wickes became the long term sponsor of the Christian O’Connell Breakfast Show on Absolute Radio last Summer to push awareness of the trade sales and catalogue by creating a two way dialogue and using the radio station and Mr O C to inject some creativity into the brand.

The sponsorship is perfectly placed to communicate to the trade audience in the morning as they head off to their jobs with content features taking place each morning between 6am – 7am for example. The campaign has been truly integrated with Wickes becoming just as part of the sponsorship as Christian and Richie, especially as we’re told the OC is a big fan of Wickes himself. Activity includes the standard takeovers of absoluteradio.co.uk and the Breakfast Show section and sponsorship credits during the show and programme schedule however the partnership with depended with editorial integration including Richie handing out DAB radios in Wickes stores across the UK, tactical promotions throughout the year and Wickes featuring heavily in the show’s pantomime nativity with the infamous “Wickes Stable”.

Other integrated features including themed promotions around the Euro champions game  giving away vouchers to spend in store and the Tradesman of the Week feature giving self employed tradesmen and women the chance to feature on the national radio station.

Amanda Burningham, Associate Director at Carat Sponsorship, who brokered the deal, said;

“Wickes wanted to create a platform which would support and celebrate the hardworking trade of Great Britain. We identified Radio Sponsorship, specifically the Absolute Breakfast show as a great vehicle to regularly engage with trade, at the start of their working day”

while Rebecca Stokes, Advertising Controller Wickes added:

“We were excited to be partner with Absolute Radio who have demonstrated a real understanding of, and passion for, our trade audience. We’re delighted to be working together to create a platform that stimulates an engaging dialogue with tradesmen and garners a deeper relationship with our brand.”

Here’s Mr OC himself picking up the award with The Saturdays on stage at the awards ..

Best Promotional/Advertising Campaign

The Bronze Award was picked up by the Beeb for ‘BBC Radio 6 Music Celebrates Kraftwerk’ and the Silver gong was picked up by Global Radio for Classic FM’s More Music Breakfast Campaign. However, the BBC picked up the Gold Award in this category  for the campaign for classical horror radio series, The Gothic Imagination on BBC Radio 4 and BBC Radio 4 Extra.

The Gothic Imagination on BBC Radio 4 and BBC Radio 4 Extra, aimed to reclaimed original gothic creations from the clichés they sometimes become, and introduced three new dramas to the genre. Seminal gothic horror stories, including Mary Shelley’s Frankenstein and Bram Stoker’s Dracula, were retold in a fresh, but chilling, new light.

Richard Culver, Executive Producer, Promotions, for R4&4Extra explained:

Layering engaging clips from the programmes over a series of eerie soundscapes, the campaign’s key aim was to present these original dramas as contemporary. It was intended that these promos should appeal particularly to non-traditional “replenisher” audiences, whilst being distinct yet inclusive for core Radio 4 listeners. To achieve this, a deliberately different sound from everyday Radio 4 promotions was strived for. The use of the same voice artist, a member of the cast from one of the productions, brought a common link across the campaign whilst at the same time positioning it as apart from other promos voiced by more familiar, comfortable Radio 4 station voices. The music and sound design was carefully chosen to evolve across the campaign to reflect each distinct drama.

Take a listen to the award winning entry below:

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Best Station Imaging

So the Bronze Award was picked up by Capital FM Network and the Silver by 106 Jack FM (South Coast) – however, our friends at BBC Radio 2 picked up gold.

Congratulations to BBC Radio 2 for picking up the gong for having the best Jingles on the radio.

The Radio 2 Imaging package comes from  London-based production house Wise Buddah who produced the jingles using the heritage logo from Grooveworx after a long commissioning process. The package includes performances from some of the BBC Radio 2 presenters including Clare TealBeverley Knight and Paul Jones. It also features the BBC Concert Orchestra and the London Community Gospel Choir.

You can find out more about the jingle package that launched last Summer when Chris Reay from BBC Radio 2 spoke to Earshot’s Steve Martin in the July 2012 Earshot Creative Review podcast.

Also, Jingle fans …  look out for an exclusive Earshot Creative Review podcast with some of the other Imaging nominees coming to a podcast near you!

Congratulations to allt he winners and nominees from the 2013 Sony Radio Academy Awards – all listed below:

The Sony Golden Headphones Award
Winner: Dan and Phil – BBC Radio 1

Station of the Year (under 300,000)
Gold: KL.FM 96.7
Nominee: National Prison Radio
Nominee: Touch FM

Best Feature or Documentary
Gold: Bruising Silence – Just Radio for BBC Radio 1
Silver: Dying Inside – Unique The Production Company for BBC Radio 4
Bronze: Titanic: Minute by Minute – TBI Media (with BBC Drama) for BBC Radio 2
Nominee: Belongings – TBI Media for BBC Radio 3
Nominee: Bon Voyage – Julia Scott Productions for BBC World Service

Best Speech Programme
Gold: Witness – BBC News for BBC World Service
Silver: The JVS Show – BBC Three Counties Radio
Bronze: The Listening Project – BBC Radio Documentaries with BBC English Regions & BBC Nations for BBC Radio 4
Nominee: Alan Robson’s Nightowls – Metro Radio
Nominee: Iain Dale – LBC 97.3

Best Competition
Gold: Coca-Cola Fan Reporter – talkSPORT
Silver: Two Strangers Risk It For A Biscuit – Real Radio Scotland
Bronze: 500 Words – BBC Radio 2
Nominee: Round Our Way on Xfm Manchester – Xfm Manchester
Nominee: Talk To The Animals – Geoff Lloyd – Absolute Radio

Best Music Feature or Documentary
Gold: The Story of Ed Sheeran – BBC Radio 1
Silver: Black is a Country – Brook Lapping Productions for BBC Radio 4
Bronze: 6 Music Celebrates: 50 Years of the Cassette – BBC 6 Music
Nominee: Titanic: Minute by Minute – TBI Media (with BBC Drama) for BBC Radio 2
Nominee: The Art of Garfunkel – BBC Radio 2

Best Entertainment Programme
Gold: The Danny Baker Show – Campbell Davison Media for BBC Radio 5 live
Silver: Greg James – BBC Radio 1
Bronze: Charlie Sloth – BBC Radio 1Xtra
Nominee: Geoff Lloyd’s Hometime Show – Absolute Radio
Nominee: Kate Lawler – Kerrang! Radio

Best News & Current Affairs Programme
Gold: BBC Radio 1 Newsbeat – BBC News for BBC Radio 1
Silver: Newshour – BBC World Service News for BBC World Service
Bronze: Nick Ferrari at Breakfast – LBC 97.3
Nominee: File on 4 – BBC Radio Current Affairs for BBC Radio 4
Nominee: The Nolan Show – BBC Radio Ulster

Best Promotional/Advertising Campaign
Gold: The Gothic Imagination – BBC Radio 4 & 4 Extra Presentation for BBC Radio 4
Silver: Classic FM’s More Music Breakfast Campaign – Classic FM
Bronze: BBC Radio 6 Music Celebrates Kraftwerk – BBC Radio 6 Music, BBC Radio 2 & BBC Radio 4
Nominee: BBC Radio 6 Music Celebrates Punk Britannia – BBC Radio 6 Music, BBC Radio 2 & BBC Radio 4
Nominee: The Olympics – BBC Radio Xtrails, 5 live Station Sound, Fresh Air Production, BBC A&M, BBC Nations and Regions for BBC Radio

Radio Journalism of the Year
Gold: John Humphrys – BBC News for BBC Radio 4
Silver: Jon Donnison – BBC Radio 4 and BBC World Service
Bronze: Michelle Livesey – Key 103
Nominee: Becky Milligan – BBC Radio 4
Nominee: Capital FM East Midlands News Team – Capital FM East Midlands

Best Community Programming
Gold: Ciaran’s Cause – Real Radio North West
Silver: Crossroads – PRA Productions for BBC Radio 1Xtra
Bronze: Word Up – Prison Radio Association for National Prison Radio
Nominee: Make a Clean Break – Prison Radio Association for National Prison Radio
Nominee: Walk for Harry – Free Radio (Birmingham)

Best News Feature or Documentary
Gold: The Bombardment of Homs – BBC Radio Current Affairs for BBC World Service
Silver: Assignment/Crossing Continents: Uzbekistan – BBC Radio Current Affairs for BBC Radio 4 & BBC World Service
Bronze: Adventures of a Blue Badger – Alfi Media Ltd for BBC Radio 5 live
Nominee: Lawrence of Arabia – Man and Myth – Just Radio for BBC Radio 4
Nominee: The Left to Die Boat – BBC World Service

Best Use of Multiplatform
Gold: Radio 1’s Review Show – Somethin’ Else for BBC Radio 1
Silver: The Radio 1 Breakfast Show with Nick Grimshaw – BBC Radio 1
Bronze: InStream from Absolute Radio – Absolute Radio
Nominee: Letter From America – BBC Radio 4/Audio and Music Interactive for BBC Radio 4 & BBC World Service
Nominee: The Listening Project – BBC English Regions, BBC Nations & BBC Radio Documentaries for BBC Radio 4

Best Use of Branded Content
Gold: The Christian O’Connell Breakfast Show with Wickes – Absolute Radio
Silver: The World’s Largest Pub Quiz with Bells – LBC 1152
Bronze: Sky Bond – Absolute Radio – Absolute Radio
Nominee: Classic FM’s Tasting Notes paired with Laithwaite’s Wine – Classic FM
Nominee: Kerrang! Radio The Darkest Hour – Kerrang! Radio

Best Coverage of a Live Event
Gold: London 2012 : The Olympic & Paralympic Games – BBC Radio 5 live
Silver: Radio 1’s Hackney Weekend – BBC Radio 1 and 1Xtra
Bronze: Hillsborough: Truth and Justice – BBC Radio Merseyside
Nominee: Judgement Sunday – Final Day of Premier League (Matchday Live) – talkSPORT
Nominee: Paralympic Sportsworld – BBC Sport for BBC World Service

The Special Award
Steve Lamacq – BBC 6 Music

Best Music Programme
Gold: The Dermot O’Leary Show – Ora Et Labora for BBC Radio 2
Silver: Lauren Laverne – BBC 6 Music
Bronze: Jarvis Cocker’s Sunday Service – BBC 6 Music
Nominee: The Ronnie Wood Show – Somethin’ Else for Absolute Radio & Absolute Classic Rock
Nominee: Zane Lowe – BBC Radio 1

Best Comedy
Gold: Isy Suttie: Pearl and Dave – BBC Radio Comedy for BBC Radio 4
Silver: My Teenage Diary – Talkback (part of Fremantle Media UK) for BBC Radio 4
Bronze: Richard Herring’s Leicester Square Theatre Podcast – Fuzz Productions Ltd & Sky Potato Productions for British Comedy Guide
Nominee: John Finnemore’s Souvenir Programme – BBC Radio Comedy for BBC Radio 4
Nominee: Meera Syal’s Asian Comedy Night – BBC Asian Network & Tonic Productions for BBC Asian Network

Best Drama
Gold: The Resistance of Mrs Brown – BBC Radio Drama London for BBC Radio 4
Silver: The Grapes of Wrath – BBC Radio Scotland for BBC Radio 4
Bronze: My Boy – Somethin’ Else for BBC Radio 4
Nominee: Beryl: A Love Story on Two Wheels – Savvy for BBC Radio 4
Nominee: Easter & Christmas Diaries – BBC Radio 4 & 4 Extra Presentation for BBC Radio 4 Extra

Music Radio Personality of the Year
Gold: Christian O’Connell – Absolute Radio
Silver: Lauren Laverne – BBC 6 Music
Bronze: Ken Bruce – BBC Radio 2
Nominee: Charlie Sloth – BBC Radio 1 & 1Xtra
Nominee: John Suchet – Classic FM

Music Radio Broadcaster of the Year
Gold: Cerys on 6 – BBC 6 Music
Silver: Suzy Klein – BBC Radio 3 & BBC Radio 4
Bronze: Johnnie Walker – Wise Buddah Creative for BBC Radio 2
Nominee: Jamie Cullum – Folded Wing for BBC Radio 2
Nominee: Mark Radcliffe & Stuart Maconie – Smooth Operations for BBC 6 Music

Speech Radio Broadcaster of the Year
Gold: Eddie Mair – BBC Radio 4
Silver: Victoria Derbyshire – BBC Radio 5 live
Bronze: Danny Baker – Campbell Davison Media for BBC Radio 5 live
Nominee: Nicky Campbell – BBC Radio 5 live
Nominee: Stephen Sackur – BBC News for BBC World Service

Breakfast Show of the Year (under 10 million)
Gold: Sam & Amy – Gem 106
Silver: Steve & Karen’s Breakfast Show – Metro Radio
Bronze: The Andrew Peach Show – BBC Radio Berkshire
Nominee: BBC Tees Breakfast with Ali Brownlee – BBC Tees
Nominee: Xfm Manchester Breakfast Show with Tim Cocker – Xfm Manchester

Breakfast Show of the Year (10 million plus)
Gold: Today Programme – BBC News for BBC Radio 4
Silver: The Christian O’Connell Breakfast Show – Absolute Radio
Bronze: Chris Evans – BBC Radio 2
Nominee: Breakfast – BBC Radio 3
Nominee: KISS Breakfast with Rickie, Melvin & Charlie – KISS

Best Station Imaging
Gold: BBC Radio 2
Silver: 106 JACK fm (South Coast)
Bronze: Capital FM Network
Nominee: BBC Radio 6 Music
Nominee: Classic FM

Best Sports Programme
Gold: 5 live Olympics with Peter Allen and Colin Murray – BBC Radio 5 live
Silver: Not Just Cricket – TBI Media with Bite Yer Legs for BBC Radio 5 live
Bronze: Rugby Nation – Town and Country Broadcasting for Nation Radio, Radio Pembrokeshire, Radio Carmarthenshire, Bridge FM and Nation Hits!
Nominee: Keys & Gray – talkSPORT
Nominee: Mary and the Minstermen – BBC Radio York

Station of the Year (300,000 to 1 million)
Gold: BBC Radio Humberside
Nominee: BBC Tees
Nominee: JACKfm Oxfordshire

Station of the Year (1 million plus)
Gold: Metro Radio
Nominee: BBC Newcastle
Nominee: Fun Kids

UK Station of the Year
Gold: BBC Radio 5 live
Nominee: BBC Asian Network
Nominee: Classic FM

UK Radio Brand of the Year
Gold: Classic FM
Nominee: KISS
Nominee: Smooth Radio UK

The Gold Award
Richard Park

One Comment

  1. “There’s no denying the Sony Radio Academy Awards is the “oscars” of the radio events calendar”

    I AGREE – because look at a list of just a few people who never won an ‘Oscar’ : Alfred Hitchcock, Harrison Ford, Julie Walters, George Lucas, Sigourney Weaver, Stanley Kubrick, Judy Garland, Ava Gardner, Doris Day, Lauren Bacall, Greta Garbo….

    As radio ‘guru’ Adam Bowie pointed out the Sony website only goes back THREE years, so long term does anyone really know or CARE about them?

    Do they matter?

    WHAT is the point of ephemeral awards?

    Even the great Kenny Everitt never got his first Sony (and then it was a Bronze) until 1991…..

    * The BBC use them to justify the licence fee, and for managers who had to ‘step aside’ to try and look important…

    * I(L)R use them as a chance for a freebie visit to London and to buy a new suit or frock – though of course nearly all the women are strangely confined just to breakfast shows…