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Promotional ideas and technique. Always radio, always positive.

Sony Radio Academy Awards 2013

Sony Radio Academy Awards grid from 2012

CLICK HERE TO READ CASE STUDIES OF THE AWARD WINNERS

The Chart Show

Last year we decided, at the last minute (ok, after the ceremony had started) to create a little online scorecard of the Sony Radio Academy Award results as they came in. Paul Easton hopped on board as chief data checker and the page proved popular throughout the night.

Tonight we plan to repeat the exercise with an enhanced page and some graphical charts. It’s designed as an accompaniment to the stream provided by our friends at Radio Today in which Pat Sharp, Stuart Clarkson and guests cover the event in live audio.

If you’re old enough you’ll remember radio programmes that invited listeners to write in for a factsheet. What we’re doing is today’s equivalent.

Sony Radio Awards - live results scorecard by Earshot Creative

Click the image above for the full live chart which is being updated throughout the evening. And here’s some information about the nominations.

Nominations by broadcaster

Cut by broadcast outlet or station, the BBC commands the greatest share of nominations this year with more than 64% of the total. The small amount attributed to “Community” is three nominations for National Prison Radio.

Commercial groups’ nominations account for one third of the total.

Nominations by Production HouseHowever, if you consider who made the content, rather than who paid for it and broadcast it, a different picture emerges.

The independent production sector achieves nearly one fifth of ┬ánominations, 24 of those being BBC commissions, one an Absolute Radio commission from TBI Media. The BBC’s share of nominations is less than half when a production view is taken.

 

Earshot’s ones to watch

Naturally, we’ll be watching the promotions, production and imaging categories closely at tonight’s Sony Radio Academy Awards.

Can the fragrant waft of wine and classical music overcome the double nominations from Absolute Radio, or the boozy atmosphere of LBC’s pub quiz in the branded content category? Can anyone beat the might of the BBC’s Olympics promotional campaign? Will ex-BBC producer James Stodd beat two of his former employer’s stations with his 106 Jack FM imaging entry, and what is, according to the judges, the greatest brand in UK commercial radio?

Find out tonight live with us in the greatest showcase of British radio anywhere.

To save you looking them all up, the relevant nominations are:

Best use of Branded Content

Classic FM’s Tasting Notes, paired with Laithwaite’s Wine

Kerrang! Radio The Darkest Hour

Sky Bond – Absolute Radio

The Christian O’Connell Breakfast Show with Wickes

The World’s Largest Pub Quiz with Bells – LBC 1152

Best Promotional/Advertising Campaign

BBC Radio 6 Music Celebrates Kraftwerk

BBC Radio 6 Music Celebrates Punk Britannia

Classic FM’s More Music Breakfast Campaign

The Gothic Imagination – BBC Radio 4

The Olympics – BBC / Fresh Air Production

Best Competition

500 Words – BBC Radio 2

Coca-Cola Fan Reporter – TalkSPORT

Round Our Way on Xfm Manchester

Talk to the Animals – Geoff Lloyd – Absolute Radio

Two Strangers Risk It For A Biscuit – Real Radio Scotland

Best Station Imaging

106 Jack FM (South Coast)

BBC Radio 2

BBC Radio 6 Music

Capital FM Network

Classic FM

Brand of the Year

Classic FM

Kiss

Smooth Radio UK