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Promotional ideas and technique. Always radio, always positive.

XFM’s Jon Holmes Tattoo Goes Global

While the world and their dog are talking about Chezza’s infamous tattoo – it seems XFM has put their own spin on reporting the Cheryl Cole story by getting their work experience to tattoo the Breakfast Show presenter, Jon Holmes’ bum.

Jon Holmes Tattoo

The stunt was brought to life this morning by keeping things in the Global family creating an on air ‘media storm’ – have a listen to the audio from his Global Radio stablemates:

It seems the story made some cracking’ press coverage too:

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Fun, cheeky and silly audio – perfect to brighten up the morning!

Jonathan Jacob is a Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sits on the Events Committee for The Radio Academy. Views are personal.