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Promotional ideas and technique. Always radio, always positive.

Today’s news, yesterday’s music

Finally, I give-in to your relentless bombardment of demands to see some radio station print advertising from Equador.

Today's news, yesterday's music

Despite edging dangerously close to the “today’s this, tomorrow’s that” formula of lazy copywriting this is a splendid ad for Radio Metro 88.5 FM fusing two distinctive figures (it’s Jimi Hendrix, youngsters) to demonstrate the station positioning.

Notice, also, how two words in the copy demonstrate a feature of radio that other music sources simply don’t deliver: news. We know a distinctive music positioning is key to brand trial but are you underplaying the benefits of news on your station?

Credit: Koenig & Partners, Ecuador