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Promotional ideas and technique. Always radio, always positive.

Olly Murs gives it some Heart in TV ad

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Go on .. Give it some Heart. The new TV advert  breaks this weekend on The X Factor featuring key artist –  Olly Murs.

The new creative is designed to give more ‘meaning’ and ‘substance’ to the “Give it Some Heart” strap featuring feel good experiences of listeners performing the ‘Heart Hands’ gesture including Olly Murs with a listener at one of his gigs before breaking out to a chorus of ‘My Heart Skips a Beat’.

How will this be supported?

Alongside the TV creative which will run on high profile ITV shows in Heart regions and in cinemas till the end of the year- Global Radio will be launching an interactive Facebook campaign where listeners can create the ‘Heart Hand’ on their Facebook profile page.

There will also be  major UK wide experiential campaign with the Heart Angels giving listeners the chance to create the ‘Heart Hand’ with Olly Murs on Instagram.

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Giles Pearman, group director of marketing at Global, said:

“Heart is the UK’s biggest commercial radio brand with 7.5 million loyal listeners every week. This new TV campaign lives up to the station’s promise to “Give it some Heart” in a fun and creative way, showing the positive feeling Heart listeners experience. This is brought to life through social and experiential activity, giving all our listeners a chance to really engage with the campaign.”