What’s your station’s hand gesture?
The new ad campaign from Heart is rather good. It builds on the fun of Heart but neutralises the brand’s former frothy decadence which feels a little out of touch in today’s austere world of hardworking families. A layer of believable human emotion really suits radio and of course we’ll all be doing “the heart hand gesture” by Monday.
Indeed, Heart’s branding device is such genius that a number of other stations are already in production with ads featuring their own hand gestures:
With thanks to contributors and apologies to picture libraries