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Promotional ideas and technique. Always radio, always positive.

Earshot podcast: Gerald Jackson, Eloise Whitmore and Chuck Knight

Gerald Jackson (centre) receives his Gillard award from BBC Trust Chairman, Lord Patten (left) and David Holdsworth, Controller of BBC English Regions

Gerald Jackson (centre) receives his Gillard award from BBC Trust Chairman, Lord Patten (left) and David Holdsworth, Controller of BBC English Regions

BBC Local Radio’s Gerald Jackson celebrates 45 years of production.

A local radio legend, Gerald Jackson has recently been awarded in the Gillards for his outstanding contribution to BBC Local Radio.

Radio production, music and technology have played leading roles throughout Gerald’s 45 years in BBC Local Radio. In our podcast, Gerald steps us through the history of the network’s promotional production and identity and explains how, today, he manages the audio image of the 40 local stations.

Eloise Whitmoreeloise-whitmore-academy-280

Beds, water parks, mics on poles and motorbikes: the newly-honoured Radio Production Awards producer of the year shares some of the secrets behind her award winning approach to dramatic sound design.

Chuck Knight
B101 Phiadelphia

Philadelphia’s market-leading B101 runs voiced “song tags” off the end of every song it plays. With its PD we discover what audiences insights led to this innovative technique and hear how song tags have changed the sound of the whole station.

 

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Credits

Earshot Creative Review imaging by PURE Jingles. Beds by radiobeds.com. Voice is Sefa Nkyi. The podcast is sponsored by Hobsons and IPDTL and is produced by Steve Martin.

Views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.