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Promotional ideas and technique. Always radio, always positive.

Video: DJ Earworm’s mashup for Heart

As a fan of both DJ Earworm and effective radio brand extensions I couldn’t avoid posting the new Earworm mashup for Heart TV.

It’s a trademark Earworm quality fusion of catchy hooks from Heart’s playlist and it includes some inspired juxtapositions.

Above all, quality work like this helps Heart TV stand a little taller in the crowded music channel market, and of course it reflects very well on the greater brand.