Share Radio advertises on the Tube
Share Radio tube ad
Financial information station Share Radio has begun advertising on the London Underground announcing itself as:
the brand new financial station with talk around the clock on making your money work harder
The station launched on DAB in London on 4 November 2014 and is now encouraging trial of its service through Tube Car panels on Underground lines across London.
The ads ask listeners to retune their digital radios, and they dangle the carrot of winning a new PURE DAB radio in return for registering their details online.
The approach is friendly and clear with a soft-fonted lower case logo and a breezy lime, white and slate grey colourway. Tube Car panels have an average dwell time of more than ten minutes so there’s plenty of opportunity for passengers to read the body copy.
Share Radio is underwritten by entrepreneur Gavin Oldham.