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Promotional ideas and technique. Always radio, always positive.

Knit Radio 4 – updated and more woolly than ever.

knitted teapot

The UK’s intelligent speech station, home to those blistering John Humphrys interviews, Michael Buerk’s Moral Maze and The Week in Westminster also has a softer side. When it shows, its listeners love it.

Now BBC Radio 4 is inviting listeners to knit a bit of the station and share the results via social media with the hashtag #knitr4

It’s a little unclear at this stage why this promotion is happening but I have a funny feeling it will be huge.

UPDATE – 22 January: I was right.

Follow Knitting Radio’s board Knitting Radio 4 on Pinterest.

FURTHER UPDATE – 24 January:

A complete day’s Radio 4 schedule, on FM, Digital, online and now on 1500 metres of wool.