Heart’s Summer marketing campaign
This Summer – Global launches a brand new marketing campaign hitting the UK, positioning the station as the ultimate destination for a feel good Summer!
The campaign uses summery scenes supported by the iconic ‘heart’ visual around a We Heart Summer theme.
So far this Summer – Heart have been playing ‘Win Before They Sing… for your best summer ever’ – an on air station promotion living across all shows giving away ultimate summer experiences to listeners across the UK. The marketing team has brought this to life through additional social media and experiential activity – with the next step being the launch of this new out of home campaign.
‘Turn Up The Feel Good This Summer’ is a powerful and emotionally charged strapline, echoing on-air’s Happy Hour, and is a real call to arms for Britons across the country to make sure Heart is at the centre of their summer.
Global have put together a national media plan, focusing on key commercial stations across the country in some of the best marketing sites available.