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Promotional ideas and technique. Always radio, always positive.

Heart’s Summer marketing campaign

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This Summer – Global launches a brand new marketing campaign hitting the UK​, positioning the station as the ultimate destination for a feel good Summer!

The campaign uses summery scenes supported by the iconic ‘heart’ visual around a We Heart Summer theme.

So far this Summer – Heart have been playing ‘Win Before They Sing… for your best summer ever’ – an on air station promotion living across all shows giving away ultimate summer experiences to listeners across the UK. The marketing team has brought this to life through additional social media and experiential activity – with the next step being the launch of this new  out of home campaign.

‘Turn Up The Feel Good This Summer’ is a powerful and emotionally charged strapline, echoing on-air’s Happy Hour, and is a real call to arms for Britons across the country to make sure Heart is at the centre of their summer.

Global have put together a national media plan, focusing on key commercial stations across the country in some of the best marketing sites available. ​

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Jonathan Jacob is Solutions Manager at Global with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sat on the Events Committee for The Radio Academy. Views are personal.