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Promotional ideas and technique. Always radio, always positive.

Visualised radio: great for art

Broadcasters may paint images in your mind with words but covering the visual arts on radio can really stretch the medium.

So this shortform illustrated interview¬†format for a piece¬†on photography seems ideal. It’s from a radio programme called World Update, made by the BBC World Service and a favourite on Public Radio in the United States*.

The video is built simply from the programme audio, slides of the artist’s work, a couple of sync video shots from the studio cameras, stock gfx and a dab of music.

Once you’ve researched the piece (which you’d do for the radio show anyway) it shouldn’t take long to snap together something like this and, at the time of writing, it had already clocked-up more than 19 thousand views.

A good example of providing added value for listeners while introducing new audiences to radio through great content on a digital platform.

*personal disclosure: I represent the BBC and programmes like World Update in Africa but these are personal views and not those of the BBC.