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Promotional ideas and technique. Always radio, always positive.

Ekdom in de Ochtend

Yes, Ekdom in de Ochtend means Ekdom in the Morning. It’s a morning show on NPO Radio 2 in the Netherlands and jingles house Top Format has given it a fresh sound from today.

Their press release says:

An alarm clock, scrambled eggs, loads of coffee and host Gerard Ekdom! Workdays start better with ‘Ekdom In The Morning’ at national public broadcaster NPO Radio 2. In the summer of 2015 the preparations for the new morning show started off with a pitch for their jingles and audio imaging.

Triggered by the passion, vibe of a new morning show, Spotify playlist and briefing of team Ekdom, Top Format developed a unique pitch entry. The ultimate morning mood full of positivity, guts, power and above all: goose bumps! The results have such a convincing radio feel that the pitch in collaboration with Peter Kok and Gerard Ekdom turned into awesome morning show jingles! Ekdom in de Ochtend The custom jingle package for BNN VARA on NPO Radio 2 includes:

3 Show themes, 5 Daily show songs, 18 Sweeps and 3 Morning IDs.

The jingles and songs are created in collaboration with Top Format’s musicians, composers and producers. The lyrics of the songs and sweeps breathe the typical “Ekdom” feeling, thanks to the writers of Top Format, and guarantee a brand new steamy start of each workday.