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Promotional ideas and technique. Always radio, always positive.

The Ed Sheeran Peep Show experiment

Australia’s Hamish and Andy do stunts better than most. They’re always kind and fun, with just enough jeopardy to make you wonder what will happen and then multiple, glorious reactions.

The Ed Sheeran $2 Peep Show is a great example. An original idea, superbly executed and yielding unique shareable video content and generating a huge amount of buzz on their networked drive show.

The three performers have worked together before. Ed Sheeran sung acoustic intros to every song on Hamish & Andy’s playlist in 2013. An example with Taylor Swift’s “I knew you were trouble” here: