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Promotional ideas and technique. Always radio, always positive.

The life of Alan Brazil, set to music

There’s a wonderfully consistent attitude and sound to the audio production work that comes from Peter Gee, Jonathan Young and the team at talkSPORT: never synthetically overglossed and always self-aware, this piece is a great example.

Here’s to a presenter who doesn’t take himself too seriously, lauded in song by a team that recognises the asset he is to the station and its listeners. It’s cheeky of course, but made with affection.

The piece is runs on air during Alan Brazil’s Sports Breakfast and has been visualised for social sharing. Over the years talkSPORT has clocked up an impressive 2 million likes on Facebook, providing a useful platform from which to share this song as video.