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Promotional ideas and technique. Always radio, always positive.

Community Radio awards 2016 preview

Martin Steers of the Community Radio Awards explains why he wants to celebrate the sector’s best work and its volunteers.

Why Five Live was right to drop its imaging for Paris

In this guest post – Chris Stevens, Founder & Composer of Ignite Jingles and Devaweb looks at why BBC 5 Live dropped its production and imaging during the Paris attacks.

Why all the branded intros, Daddy?

If your sole rationale is sounding cool you’re only getting half the benefit of branded intros says the daddy, Anthony Gay.

BBC Radio 1’s Seize Summer campaign

Guest contributor Matt Deegan likes the Seize Summer video shorts campaign from BBC Radio 1.

5 creative marketing ideas from Student Radio

Get some ideas from the broadcasters of tomorrow with five nifty marketing ideas from student radio in this guest blog post from Stephen Dew

Nine strategic questions all creatives should ask

Writing for Earshot Creative, strategic media consultant Dirk Anthony says creatives would serve their businesses and their audiences better if only they’d stop and think.

The art of Radio Imaging Production

In this guest post, Orion Media’s David Lloyd explores the challenges of writing a radio promo script …

Let’s hear it for creativity, says Radio Airtime Media

It is important to create clutter breaking radio advertising to stand out against your competitors, but while standing out your advert must be easy on the ear and relevant to your product or service.

Creativity on tap, by Paul Chantler

Guest writer and radio programming veteran Paul Chantler says creativity is always within reach and he’s launched a service to help stimulate it.

World Wide radio summit

ReelWorld’s European Director Anthony Gay attended the 2012 World Wide Radio Summit in Los Angeles. This is what he made of it…

Avoiding the clichés

Guest contributor Alistair Miskin with those radio script clichés that come up time and time again.

Reality TV stars should not be on the radio, says Steve Timmins

In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?

Which online audio service reaches 6.7m UK users per month?

Duncan Child from media agency, Starcom Mediavest looks into the past six months on Radioplayer – how listeners are using it, the future for the player and what are its commerical opportunities.

Maybe advertising does work after all

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…...

Guest Post: Brand and Entertainment – The Shift

At the end of last year, I commented on what the recent deregulation of product placement within UK commercial radio (coined by the Radio...

Guest Post: The Power of Local Radio

In a break to the usual format – todays blog post is a guest piece written by Neil Bentley (Breakfast Show presenter on The Severn)....