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Promotional ideas and technique. Always radio, always positive.

LBC ad campaign uses real time dynamic video

LBC launches breaking news-style ads that are live in four hours, using real-time, dynamically served video.

Horror on Headphones

Sound can be a pretty powerful thing and this Halloween the team at BBC Radio 4 are using sound to scare.

Heart’s Summer marketing campaign

This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.

The radio ads that control your mobile

How Toyota got Siri-ous with radio ads to keep Swedish drivers safe on the road.

Lucozade syncs outdoor and radio ads

Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.

Global Radio presenters star in BT campaign

BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.

BBC Radio 1’s Big Weekend mashup video

Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.

How Periscope can be useful to radio

You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?

The 2015 buzz around digital audio

Could we be seeing digital audio finally getting a share of the spotlight in 2015?

The radio ad you can see from Durex

Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app.

50 Shades of Grey on the radio

Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.

Everyone is Kiising in Sydney

Sydney-based KIIS 106.5 has launched 2015 with a tv spot that shows how ‘everyone is Kiising in Sydney’. See it here.

What do you tell the taxi driver you do for a job?

You work in radio but you’re not on the air. How do you tell the taxi driver without having to explain in detail what the hell you actually do?

iHeart Radio’s open pitch for imaging and production

Online creative community Talenthouse gives producers the chance to design and produce for iHeartRadio. Earshot looks at the pros and cons of this opportunity.

New app to produce demo radio ads launches

Looking for an app to help you test, demo and record your radio scripts? The RAB has come up with a new app to do just that.

Using radio to raise charity awareness

Radio has always been at the backbone of raising money and awareness for good causes for years – this case study looks at Wear It Pink day for Breast Cancer Care on Heart and heat radio.

Radio: It’s a love thing

Earshot takes a look at the latest trade marketing campaign for the industry launched by the Australian Commercial Radio trade body.

How can you learn about live events from the pros?

Radio event professionals take the stage at the Radio Academy’s next London branch event.

Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.

Earshot at Imaging Days and Next Radio 2014

We’re in London and Amsterdam next week at two key radio industry events – find out more.