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Promotional ideas and technique. Always radio, always positive.

TV2 reminds us what audiences are really like

A short promotional film from Denmark that brings brand positioning and social experimentation together.

Twenty two times radio has made beer

Beer has helped to inspire radio enough times so it’s only fair that radio can inspire beer. Enjoy some examples from around the world.

The worst morning show ever

One radio station in Edmonton is lowering expectations ahead of a new morning show. Hear the audio.

Coming next, the past with Radio 1 Vintage

Our job is to love the new, the next and the coming soon. So how does Radio 1 reverse our promotional instincts to look back?

Earshot podcast: Konsky, Tarrant & Lisle

David Konsky, Ron Tarrant and Victor Lisle join Steve Martin at Reelmix in Miami.

Heart shows only radio is part of the family

Heart and Pandora demonstrate a key difference between streaming services and radio in their latest ads.

The renewal of Magic

The venerable Magic moves a touch younger and more uplifting. Its Content Director Tony Moorey explains how and why.

Kyle & Jackie O’s ‘You get a car’

Every caller to the Kyle & Jackie O show wins a Hyundai car on 19 May.

The duck with the bucks

A simple mechanic means everyone can play this fun sponsored game from Clyde 1 in Glasgow.

Fun new ways to use radio

With a station just for builders and one that’s more DIY, getting on air has never been easier.

Earshot podcast: Chris Ward of Bauer Media UK

Chris Ward of Bauer Media in the UK plays his team’s best imaging and promotional audio in this edition of the Earshot podcast.

Robert Peston & Andrew Marr style it out on social

The UK’s two main TV politics shows carefully manage their image. It reminds us to control house style on social media as we do on air.

Earshot podcast: John Vorhaus and Dr Becky Spelman

Psychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it.

The Bayer Top 8

Steve Martin finds the origins of the radio chart show in a surprising location.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

Find the BPM of any song

Two ways to calculate the beats-per-minute of all your favourite songs.

The Imaging Days 2016 – day two afternoon

Comprehensive digital coverage of Europe’s imaging event, direct from Die Lichtfabrik, Haarlem, Netherlands. This post shows all the afternoon sessions from day two.

The Imaging Days 2016 – day two morning

Dive into the morning sessions from day two as Earshot’s comprehensive digital coverage of The Imaging Days continues from Die Lichtfabrik, Haarlem, Netherlands.

The Imaging Days 2016 – day one afternoon

Continuous digital coverage of Europe’s imaging event, direct from Die Lichtfabrik, Haarlem, Netherlands. All the afternoon sessions from day one are here.

The Imaging Days 2016 – day one morning

Beat by beat coverage of Europe’s imaging event, direct from Die Lichtfabrik, Haarlem, Netherlands. All the morning sessions detailed in this post.