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Promotional ideas and technique. Always radio, always positive.

Capital FM tv spot, August 2016

Details of the latest advertising campaign for Capital’s stations in the UK.

The life of Alan Brazil, set to music

The personal charms and foibles of talkSPORT’s breakfast host are celebrated in song by the station’s production team.

Earshot podcast: Sara Hashem, Rick Loynes & Dan Seavers

100% commercial production with Sara Hashem, Rick Loynes, Dan Seavers and Clare Bowen of Radiocentre. Conditions apply.

Audiograms and shared audio

WNYC’s audiograms make audio more likely to go viral. They’ve shared their audio, now they share their code.

VOX 2016 live blog

Live blog of sessions, speakers and themes from the voiceover and audio production conference in Manchester.

Capital’s video calls are good for listeners too

Capital takes live video callers and it’s better for listeners too.

The target listener: he’s called Keith.

Radio is the one-to-one medium so here’s an ad aimed at just one listener.

Earshot podcast: Women in Imaging with Stephanie Hirst

Broadcaster and radio imaging enthusiast Stephanie Hirst explores the role of women in imaging with guests from opposite ends of the radio production spectrum.

Earshot podcast: Mitch von Arx from Kiss

Producer Mitch von Arx plays imaging from the Kiss Network and we hear a naughty innuendo-laden ad for a camping store.

The 61 film dialogue clichés you’ll want to use

You can’t write a movie parody without some proper film clichés.

Not quite as good as Radio 4

How Share Radio introduced itself to readers of satirical magazine Private Eye.

The official Virgin Radio launch video and pictures

The Virgin Radio team and indepdendent production company TBI Media were mindful that the station launch had to look as good as it sounds.

Production secrets of the Virgin Radio launch

Live music, from a moving train, on station launch day. What could possibly go wrong?

talkRADIO publishes a personal finance survey to support its launch

To coincide with the launch of new UK speech service talkRADIO, the station has released the results of a commissioned personal finance survey.

13 unmissable Radiodays Europe sessions for promos & marketing people

Radiodays hits Paris. Here’s what to see if your interests lie in marketing, promos and imaging.

Calling all ships, all the time

Steve Martin finds an unusual radio station whose real value is revealed in times of emergency.

Earshot podcast: Richard Newby and Mariana O’Kelly

Richard Newby shares his work from BBC Radio 1, BBC Radio 6 Music and Chill while Mariana O’Kelly from OgilvySA plays and award winning Lucozade spot.

Cartoon strip talent on Josh 97.8

See how one station uses vivid graphic design to showcase its on-air talent.

The value in a station name

The introduction of many new national radio brands in the UK reminds us what’s in a name and what we must add through marketing.

2015 within Earshot – review of the year

Hard irrefutable data reveals the most popular articles of 2015 on the Earshot blog. Maybe you’ll like them too.