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Promotional ideas and technique. Always radio, always positive.

New app to produce demo radio ads launches

Looking for an app to help you test, demo and record your radio scripts? The RAB has come up with a new app to do just that.

Share Radio advertises on the Tube

London’s new money radio station encourages trial through ads on the Underground.

Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.

A radio ad you can DJ

The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.

The most effective ads of 2014 so far

What you might think of as “creative” advertising isn’t always the most effective, suggests the latest RadioGauge ranking.

Global Radio creative, centre stage in Edinburgh 2014

Global Radio will put the art of radio creativity centre stage at this years Edinburgh Fringe Festival with ‘Open Studio Sessions’

Açık Radyo’s artful advertising

How a 64 year old photograph from New York is helping to promote a radio station in Turkey.

Planet Rock motorway billboards

Planet Rock shows how outdoor advertising should be done. Clear messaging, a bold idea and a simple, well-targeted execution.

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

The great outdoors

Some brilliant examples of radio stations’ outdoor advertising from around the world.

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

Mobile money and radio

Paym has launched in the UK. Hear how one of Africa’s successful mobile money services uses radio.

Radio ad performed live on air – video

When an agency used radio to promote its own creativity it led to a live ad on a big station.

Better risk warnings for payday loan ads

The Financial Conduct Authority has approved a short, snappy risk warning to accompany ads for certain consumer credit products.

Michael Bublé promotes the new Smooth Radio

Michael Bublé makes an entrance in the launch film for the new Smooth Radio.

Ralph Van Dijk on radio advertising

Radio creative Ralph Van Dijk discusses some of the trends in creative radio advertising with Trevor Dann.

Liverpool’s Juice FM launches new breakfast show

Liverpool’s Juice FM launches new Breakfast Show but does their launch marketing look a little familiar?

How Kiss and the Home Office use radio to educate

CASE STUDY: How the Home Office and Bauer’s Kiss teamed up to help educate young people on the dangers of abuse in relationships. Hear the new package.

Capital XTRA wants curious listeners

With more safety risks per second than any other radio station promo spot you’ve seen this year, Capital XTRA believes the future belongs to the curious.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.