London’s new money radio station encourages trial through ads on the Underground.
Absolute Radio has unveiled a new marketing campaign to promote their comedy offering featuring Christian O’Connell and Frank Skinner.
The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.
What you might think of as “creative” advertising isn’t always the most effective, suggests the latest RadioGauge ranking.
Global Radio will put the art of radio creativity centre stage at this years Edinburgh Fringe Festival with ‘Open Studio Sessions’
How a 64 year old photograph from New York is helping to promote a radio station in Turkey.
Planet Rock shows how outdoor advertising should be done. Clear messaging, a bold idea and a simple, well-targeted execution.
Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.
Some brilliant examples of radio stations’ outdoor advertising from around the world.
To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.
Paym has launched in the UK. Hear how one of Africa’s successful mobile money services uses radio.
When an agency used radio to promote its own creativity it led to a live ad on a big station.
The Financial Conduct Authority has approved a short, snappy risk warning to accompany ads for certain consumer credit products.
Michael Bublé makes an entrance in the launch film for the new Smooth Radio.
Radio creative Ralph Van Dijk discusses some of the trends in creative radio advertising with Trevor Dann.
Liverpool’s Juice FM launches new Breakfast Show but does their launch marketing look a little familiar?
CASE STUDY: How the Home Office and Bauer’s Kiss teamed up to help educate young people on the dangers of abuse in relationships. Hear the new package.
With more safety risks per second than any other radio station promo spot you’ve seen this year, Capital XTRA believes the future belongs to the curious.
Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.
Barack Obama meets Jimi Hendrix in this radio station print ad from Equador.