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Promotional ideas and technique. Always radio, always positive.

Campaign secrets of ‘Magic in New York’

Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.

Jack FM Bristol takes “Gorilla” stunt to the next level

Jack Bristol rebranded for the day to Jock FM to celebrate the opening of the new gorilla house at Bristol Zoo – find out more with Earshot.

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

XFM changes name to X-Men FM for film release

This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.

Laughing at the client’s expense

Let’s have some ad-funded comedy. Absolute Radio has launched a new series of comedy shows, funded by Just For Men.

Classic FM and Laithwaite’s Wine: a case study

Great commercial relationships just keep on giving so let’s raise a glass to the partnership between Laithwaite’s Wine and Classic FM.

Absolute Radio develop Branded Content for Bowie

Absolute Radio has developed a three part documentary series as part of a branded content exercise to celebrate the launch the of the new Bowie exhibition at the V&A Museum.

The $27,000 live read

A chemist in Australia paid $27,000 for an advert voiced by the local talk stations flagship Breakfast Show presenter  – who’s never voiced a client ad in his broadcasting career.

Real and Smooth launch advertiser-funded programming with Boots

Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.

Kiss FM, Heat Radio, The Hits and Smash Hits go down under

Bauer Radio is bringing a bit of sunshine to its listeners this February with a promotion with Aussie Hair Care across Kiss, The Hits, Smash Hits and Heat.

Jazz FM’s de facto Latin takeover

Sponsorship deal inspires a day of Latin-tinged programming on the UK’s Jazz station.

Programming v Commercial

It’s the battle which has kept commercial radio going for years … Programming v Commercial

Aliens take over Kerrang Radio to promote film

Ever since the Brand Integration rule change in 2010 – there’s been some pretty neat stuff coming out of the speakers across the UK. Here’s an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

2Day FM’s huge Twilight Saga promotion

2DayFM in Australia give away a ground-breaking one million dollars this week to a lucky Twilight fan. See the video of the moment she won.

Smooth Radio bags tea deal with Tetley

Smooth Radio has bagged a commercial branding deal with Tetley Tea that puts the station’s logo on one million packs and gives listeners a daily £1000 competition sweetener.

Absolute Radio launches ‘On the Road’ sampling service

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

Gaydar Radio’s new website, better for advertisers

GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station’s audiences more effectively.

Is the Fugitive a Renegade or a Shadow of its former self?

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...

Everything changes?

How an innocuous line in a news bulletin fell foul of Ofcom’s rules.

Guest Post: Brand and Entertainment – The Shift

At the end of last year, I commented on what the recent deregulation of product placement within UK commercial radio (coined by the Radio...