Inside one of Bauer’s top 3 campaigns of the year, with Head of Film, Sarah Clarke.
Jack Bristol rebranded for the day to Jock FM to celebrate the opening of the new gorilla house at Bristol Zoo – find out more with Earshot.
Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.
This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.
Let’s have some ad-funded comedy. Absolute Radio has launched a new series of comedy shows, funded by Just For Men.
Great commercial relationships just keep on giving so let’s raise a glass to the partnership between Laithwaite’s Wine and Classic FM.
Absolute Radio has developed a three part documentary series as part of a branded content exercise to celebrate the launch the of the new Bowie exhibition at the V&A Museum.
A chemist in Australia paid $27,000 for an advert voiced by the local talk stations flagship Breakfast Show presenter – who’s never voiced a client ad in his broadcasting career.
Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.
Bauer Radio is bringing a bit of sunshine to its listeners this February with a promotion with Aussie Hair Care across Kiss, The Hits, Smash Hits and Heat.
Sponsorship deal inspires a day of Latin-tinged programming on the UK’s Jazz station.
It’s the battle which has kept commercial radio going for years … Programming v Commercial
Ever since the Brand Integration rule change in 2010 – there’s been some pretty neat stuff coming out of the speakers across the UK. Here’s an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio
2DayFM in Australia give away a ground-breaking one million dollars this week to a lucky Twilight fan. See the video of the moment she won.
Smooth Radio has bagged a commercial branding deal with Tetley Tea that puts the station’s logo on one million packs and gives listeners a daily £1000 competition sweetener.
Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.
GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station’s audiences more effectively.
We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...
How an innocuous line in a news bulletin fell foul of Ofcom’s rules.
At the end of last year, I commented on what the recent deregulation of product placement within UK commercial radio (coined by the Radio...